Guilty pleasures: everyone has ’em. Meet mine. Oh yes, it’s the R-word indeed. Behold my first encounter with Rihanna. Now, apart from the probably very professional use of colour and panorama play in this video, well, that, and the appearance of a famous handsome guy, whom I later figured out to be J. Timberlake himself, I really like this song for one very specific personal reason. And no, it’s not the association between the word ‘rehab’ and my own personal lifestyle. It is a line in the lyrics. Wanna guess which one? Behold the best line in romantic music lyrics’ history ever: “You’re the reason why I’m thinking ‘I don’t wanna smoke on these cigarettes no more‘”. Now, it’s so perfect because it relates to my personal life in, like, quite a lot of ways. For example, I’m both addicted to nicotine as well as men. And I guess that, when you finally do meet the perfect guy, he’s probably a good replacement for cigarettes. I still gotta meet mine, though. But I’ll find him someday. I know I will. And then, my life will be perfect. Though, … this video is also perfect for me because I really like the bikini. I’ll have to go look for that, too. And then my life will be perfect. Oh, and the earrings. The earrings too.
Director of MV: Anthony Mandler