Pink – it’s not even a question. Try to do a music video on the colour Pink. I’m thinking Barbie, the Pink Panther, Think Pink, and, of course, the colour pink. Yet, Aerosmith chose to do something entirely different. Cause what is pink other than something that sticks out in a crowd? Pink, my friends, is the new kind of cool. It’s the premonition of Pinkish Lady Gaga-like personalities. I want to be your lover. Cause you’re cool, and weird. I like that. Respect that. Who doesn’t like Pink? Pink is fucking awesome, and weird. Weird equals unique. Unique equals diversity. Diversity equals cool. Hence, Pink = True. People who are Pink light up your bedroom and your fuel. You could be my flamingo. Oh, can I?! I would love to be your flamingo! This is gonna be so much fun! Ah yes, pink. It’s kink. Pink is, by far, my favourite crayon to colour the edges of life with. I mean, think about it. Pink – It’s like red, but not quite.
Director of MV: Doug Nichol
You drink your wine from my heart, but you don’t know me at all. If you’re fed up with modern romanticism or, on the other side of the spectrum, the exploitation of holy names, this hidden YouTube record might be something for you. It’s a small part of Son Lux’s ample repertoire of kickass live performances. A hidden gem in today’s music mass production – some call it the Age of the Artist -, these three guys (yes, an American band) show us that Genius conquers all. Risk takers, experimental beats, whatever you want to call it: you can’t deny genius when it hits you in the ear. Three things that caught my attention: (a) music unites all – whatever race you happen to be, (b) that drummer is insane (!), and (c) somehow I feel today’s social media hypocrisy could perhaps be interpreted in between. As if they intentionally wanted you to open your eyes and ears, to add meaning according to your needs … You write my name on your walls (“1 month together with this cutie!” – “3 months! xoxoxo”), but you don’t own me (when reality hits you in the face and your Facebook relationship status is back up again). Of course, it could also refer to the misusage of holy names in favour of any political cause whatsoever. Whatever it may refer to, there’s magic in there. Notice that, and even Tito’s handmade vodka, screaming somewhat helplessly for some attention from the corner of the room, can’t distract you from the energy fueled up in here. A mashup of several different voices, carefully constructed by one very talented team, each one its own instrument, yet beautifully crafted into a single theme.
Director of MV: Brent Walker @ Off The Avenue
I’m at a wedding, once again. A woman I’ve never seen before approaches me. She’s wearing a fashionable dress, with red painted toe nails in high Armani heels. ‘No boyfriend?’, she curiously asks. As if it matters. Yet another soul who doesn’t understand independency. But I know why she has one. I can understand. ‘I’m on vacation‘, I say, proudly. Her left eyebrow slightly twitches. Her face asks for the benefits of this not so ordinary vacation. Well, if you must know… I’m doing whatever I want. No noise, no whining, no messages from hell. No one’s asking for dinner, no one’s getting upset. Funny how, when they’re about, you feel alone; and when you’re alone, you feel alive. I’m reminded again of who I was when we met. Yup, vacations from love. You should try it some time, I kindly reply. It’s a lot better than hitchhiking in the middle of nowhere, I’ll tell you that. No seriously, you should try it. You can even work out a ‘6-months ON, 6-months OFF’-plan. When loneliness sets in, do it all again. Trust me, it’s the best vacation you’ll ever have. And you don’t even have to leave the country. I’m telling you, it’s gonna broaden your horizon in ways you never held possible. Those thoughts that just don’t come when you’re next to someone. ‘So when are you coming back?’, she asks. I shrug my shoulders, turn my gaze towards the buffet. Dunno. I’m on vacation.
Director of MV: Michelle Gurevich
Guilty pleasures: everyone has ’em. Meet mine. Oh yes, it’s the R-word indeed. Behold my first encounter with Rihanna. Now, apart from the probably very professional use of colour and panorama play in this video, well, that, and the appearance of a famous handsome guy, whom I later figured out to be J. Timberlake himself, I really like this song for one very specific personal reason. And no, it’s not the association between the word ‘rehab’ and my own personal lifestyle. It is a line in the lyrics. Wanna guess which one? Behold the best line in romantic music lyrics’ history ever: “You’re the reason why I’m thinking ‘I don’t wanna smoke on these cigarettes no more‘”. Now, it’s so perfect because it relates to my personal life in, like, quite a lot of ways. For example, I’m both addicted to nicotine as well as men. And I guess that, when you finally do meet the perfect guy, he’s probably a good replacement for cigarettes. I still gotta meet mine, though. But I’ll find him someday. I know I will. And then, my life will be perfect. Though, … this video is also perfect for me because I really like the bikini. I’ll have to go look for that, too. And then my life will be perfect. Oh, and the earrings. The earrings too.
Director of MV: Anthony Mandler
Darling, I’ll bathe your skin. No?? I’ll even wash your clothes. No?? Would you? That’d be awesome! Just give me some candy – candy? – before I go. Oh. Oh. You mean that kind of candy. Of course you would want something in return. After all, you are A guy. … I’ll kiss your eyes. Hm. Tell me, how is that a benefit? Seriously. Just give me some candy, after my hug. I’m sorry, I think we got off on the wrong foot. Around here, hugs are for free. No candy involved whatsoever. I know you got plenty to offer, baby. Well good. I mean, look at me. I’m awesome. But I guess I’ve taken quite enough. You have taken quite enough? Ehm, excuse me, I don’t want to hurt your feelings or anything, but I am here, too, you know. I’m the one who has to put up with all this whining about candy all the time. Yeah. I know, it’s difficult. When you realize there’s another person too, than just you, but … it’s true. You sir, are not alone in this world. Well, though, of course, now you are. Being candiless anyhow. All the cheap and the sugary philosophies have got me on the fence just waiting and waiting. Yeah. So sorry for your loss. You’ll have to face facts here dude. Sorry, but … No candy for you.
Director of MV: Nez