You are one of God’s mistakes, you lying, crying waste of skin. Ouch. That’s harsh. A harsh introduction for a harsh problem, perhaps? And so the establishment of themes begins. Is it drugs? Is it emptiness? Is it parenting issues? Is it a lack of emotional coping? Is it a music video or a short film? Food for thought. The cool thing about innovative music video-making: Take the meaning of a song way out of context and give it additional meaning – not too far off of context, but not too close either. Just the right amount of addition and make your viewer addicted from the start. Your needle and your damage done. See. Definitely drug-related. Now I’m breaking down your door to try and save your swollen face. And so the visual journey begins. While the song deals with some addiction problem, the video deals with some kind of bad parenting issue. Let’s go for a ride. Can’t drive a car? I’ll do it, dad. Feel too bad for hugs? I’ll hug you, dad. Want to go for a drink? I’ll order one, dad. Ah, your emotions got the better of you again, didn’t they? Allow me. Everything will be fine. Today’s world happens to be filled with dads who haven’t got no time for emotions. Who needs emotions when you’ve got kids? It’s okay dad, let me handle those. You just get some rest. It’s like that research thing they did where kids were asked what they longed for from their parents the most and, unlike what most parents expected they’d say, like “more time”, most kids actually replied “more happiness for my parents”. Ah yes, growing up. It’s a song to say goodbye.
Director of MV: Philippe André