The music scene has got me down, cause I don’t want to be a clown. Ah yes, modern alternative music struggles: how to fit in, without having to behave clownish? One trick: use one great line of seemingly little substance and repeat it over and over again on a beat that somehow just sticks. Add an animated psychedelic music video to it and you’re all set: let’s do some traditional controlled get-the-viewer-to-question-its-surroundings thinking. Because the cool thing about our minds is that they excel at tricking us. You know, like the way your brain is wired to identify patterns of human or animal life in everyday objects. At least, that’s what Daniel Dennett says in his research into the human perception of things (Consciousness Explained).¹ All those times people claimed to have seen the face of the prophet, or worse, the boogie monster under their bed?! Surprise! It’s their brain playing tricks on them. Our eyes and minds are designed to recognise forms of life all around us. And this video so accurately portrays that simple fact. Do watch it. Hell, you don’t even need any liquid for this. You’ll be amazed at the patterns your brain walks into. It’ll keep doing that, 24/7. Until we die of our own self-destructiveness of course. But let’s worry about that later.

Director of MV: Anthony F. Schepperd

¹ Daniel Dennett, Consciousness Explained (Chapter 1 on hallucinations); Richard Dawkins, The God Delusion (page 100-105).