Think about the lies that we told to each other. All those lies, all those sentences that we tell each other, day in day out. All that stuff of which we never knew it went out of our minds, and into someone else’s. And it remains there. Strange but true. And it’s only seven years later, when you accidentally meet this person again, that you realise: what I said back then, it stuck. And you realise what a fool you were back then, and how you didn’t know what you were saying, and how you didn’t think that one, small sentence would remain stuck in the other person’s head, and you tell yourself that from now on, you’ll never say stuff like that again. But five minutes later you already forgot this promise to yourself, as we always do with important difficult things, and before you know it, you’re back in the same old place, wandering around planet Earth telling people lies that they themselves believe. What a big surprise that you’re scared of yourself, and alone, again. And that voice that was once yours, becomes a tiny voice in their heads, a tiny critic never really going away. It stays. It stucks. And never again are you reminded of the fact that this one person, a person you didn’t wish anything particularly bad, is now living his life judging himself for something stupid you once said. Because, in truth, we are all nothing but a state of mind. From the start, until the End.
Director of MV: Peter van Eyndt
“Warning: the following content is graphic in nature (…). Viewer discretion is advised.” This kind of comment really makes you wonder why they never put such a warning on, eh, I dunno, almost any kind of mainstream pop music video out there. Take, for example, that one vid in which that stripped down pop star lets herself go all-in in front of the camera guy, staging some scene of everyday life at the local supermarket (if your brain is now frantically considering which video I might be referring to, well then, point made). But what is “graphic” really in this case? The violence, or the female body? She don’t believe in shooting stars. Of course not. Who would. In today’s patriarchy. But she believe in shoes and cars. Of course. Who wouldn’t. In today’s consumerism society. That’s right. Let that sink in (patriarchy + consumerism = ?). Take a woman. Any woman really. Bombard that beautiful brain with perfect degenerating body pictures of the imperfect body her brain lives in. Brainstorm it with highusd products made in China. Mix it up a bit. Rolls out: material girl with an insecurity level from here ’til Tokio. So yeah, when you finally get the guy, you know what you wanna do with it. Bury it. Stripped-down obviously. How else to get across the point? – ‘Like my body, do you? Well, I got a present for you’: a small lesson I’m teaching you with a tiny “graphical” component to it. So yeah. Use those eyes. Use those eyes like you’ve never used ’em before! Then, let me blind you. Bury you (muhahahhahhah!); so that I, too, can reclaim what is rightfully mine. Flashing – lights. Talk about a fairytale gone wrong.
Director of MV: Kanye West & Spike Jonze
So we’re on our way to the “Lone Digger” huh? Or what else is this place called? “The Sexy Gazelle”? Haha. Yes. Party music videos, who needs another one of those again. They probably thought that a parabellish didactic little story would be more in place here. Yes. Animals. Let’s use animals to do the partying. Cats, to be more specific. Cause cats are cute. Me like cats. Hey brother, what you thinking? Cats. Of course! I don’t know why I didn’t think of that earlier. The choice is so obvious. Don’t be the party guy. Yes, let us not do a regular human party in a regular human bar. Let’s do the animal kingdom in a strip club. It’s hot when things get messy. Yes, I’ve got it! Even better. Let’s do cats and dogs in a gazelle strip club fighting it out in a bar fight. Yes. Let’s do Zootopia for adults. Because in the more adult – “real” – Zootopia world, anyone can be nothing. Or: non-existent. Let’s do civilised animals – no claws needed – who let their emotions do the actions. Very un-like humanity. Let’s do cats who dress well. Who’ve got manners. Good-natured cats, well-groomed kittens just looking for fun … That is, if no one spills their milk, of course.
Director of MV: Double Ninja
How fucking easy it is to make a music video that shows fucking everything that’s fucked up with society, a.k.a. the fucking “adult world”, in under ninety seconds, without actually relating all that much to the original fucking song. Fuck. Ah yes. Bitch. It’s the hidden heathen’s activities and all its unrevealed hypocrisy about it. Nigga. Cuz really the things we actually do on planet Earth for most of our short-lived lives are really quite confusing. Shit. I mean, seriously, think about it, what are our actual activities in “the day-to-day trenches of adult life”? (quoting David here) Hoes. That’s right. Motherfuckin’. Sex. Beauty. Booze. Money. Pills. Anything to numb down the meaninglessness of all this wandering around and basically just wasting our time by physically or psychologically harass one another from time to time. Pussy. Kill ’em. Shit. Kill ’em all. Motherfuckers. Ah, the truth in swear words. Fuck. It’s like “modern consumerism society”, to quote David once again, “with a whole lot of rhetorical niceties stripped away”. Sluts. Or, in other words: Swear words. Tits. And let’s not forget 00:20. Bitches. Because, let’s face it – Niggas. That’s why some people need humour in their lives – Ass. And some others, yes, hysterical laughter. Like – Hoes.
Director of MV: Double Ninja
The world. Sometimes you wish you could just fly away. Floating against the tide. But of course, there’s always that one person you’ll have to take with. That floating ghost in the floating house that is … your brain. I am the storm, and I am the wonder, and the flashlights, nightmares, sudden explosions. Or in other words: your playful side and your somewhat darker side – where the latter is really just a synonym for “room for improvement”. That’s why flashlights are so important here. So let’s improve some issues, shall we? Let’s not bulldoze over our deeper, darker side. No, no, let’s just acknowledge it’s there. Feeling bad about being your scared small needy self again? Having just one wish, namely to not be this way? … Flying away from others is one thing, flying away from yourself is … an entirely different matter. Drove yourself off the road yesterday, did you? Let me give you some advice: it’s not the world that’s frustrating, it’s you. Well, not you, YOU, but your thoughts. It’s them damn busy, frustrating, judgmental thoughts. Or at least, that’s what Eckhart Tolle would say. There’s no room where I can go. I know, that’s kind of the thing with thoughts. You’re just wandering around, minding your own business, watching them thoughts flow by, and then suddenly KABAM. What else is there? Nothing. Just you: At times the Storm, at times the Wonder. If I am the storm, if I am the wonder, will I have flashlights, nightmares, sudden explosions? Yes, you will. Welcome to the world that only you inhabit. Now, I have only one word for you. Flashlights.
Director of MV: Martin de Thurah
So we went to the mountains, right, all three of us. I love that place. Quiet and alone. We brought the red whigs as usual, made us look like we were the same kind. But we felt different though. That’s how it is with stimuli, right, no one feels the way you feel. I can feel cold, while you can feel warm. But so we get up on the mountains and we start jumping, right. As usual. And while I’m jumping I see Sarah next to me and she’s all like, dude, why are you jumping like that? I mean I can hear her thinking. Look, how I do it, is way cooler, she thinks. I don’t understand. This is how I always do my jumps. I look over to Anna, who’s doing her weird thing as usual. Definitely not a jump as cool as mine. But while I’m in the air, I feel this other feeling, right. This feeling of belonging, you know, like there’s a connection, but still feeling different. Feeling perfectly fine … And then, another comment. Feeling upset now. Stop messing with my head, you guys. Those two, I’m tired of how they always have to comment on my jumps. I’m tired of how they make me feel. I’m tired of this feeling they give me. I’m tired, I don’t want it. I’m fine with this pose, thank you. Silence. I feel they finally understand. Understand the way I jump. Which is cool. I mean, a good jump lasts a lifetime. I feel like I belong here. Here, in this particular jump. My own slow motion jump. Not some shlohmo-jump as they do.
Director of MV: Dugan O’ Neal
Anger management in today’s entertainment world. No easy task. That’s why we have songs like these. Metal, punk, hip hop, … you name it, for each political catastrophe your very own therapeutic tune. ‘We revolt simply because – we can no longer breathe.’ See this a beautiful tune for wanting to suppress some hidden anger in a civil manner. Pure anger, situated somewhere between the heart, lungs and throat. One big bloody schmush of powerlessness. That’s how you feel. Until of course your perfectly adapted to today’s bureaucracy friend walks in and you somehow feel forced to turn the volume down as the atmosphere has suddenly changed into some “what dangerous piece of information are you listening to?”-issue.
But you just can’t help it. You see the ruins of this UFO-like futuristic building in a parallel world similar to those what-happens-after-global-warming-or-was-it-capitalism-?-movies, and you just can’t help it. The rage of this Jimi Hendrix-figure reminiscing, perhaps, modern slavery with, why yes, the white man in its rightful place; the philosopher’s thoughts transcending bits and pieces of the Red; the pop-up thought that this song might not even be about black people’s rights at all, but if it is, it’s cool to find it in a genre other than rap, equally as vivid and alive, and even combined with some hip hop moves… and you just can’t help but feel… understood. You put your hand out to shake, then they escort you in chains. Now, apart from the whole melancholic Bulgarian context, it is safe to say this song is very appealing to the revolutionary mind. It’s songs like these that are rarely called for these days, though very much needed. With our art we’ll transcend again. Revolution: To some, the Dark Side. To you, Nirvana.
Director of MV: Lamb & Sea