Question: if I died in my apartment like a rat in a cage, would the neighbours smell the corpse before the cat ate my face? Ah yes, the wanderer in the rat race. How it blinds us from real emotion, the Other and, well, basically anything that’s real outside of our own peculiar mindset. Because the human race is tricky that way. We first and foremost have an intrinsic inborn need to be entertained, 24/7. But don’t go too far into the entertainment deal; before you know it, you’re stuck in this carefully imposed already laid-out-for-you, and not so very entertaining, life scheme, with loads of small talk and social imagery in between. It’s like today’s popular music, but a bit more mainstream. It’s a theatre of jumping jellyfish. Or, to put it more eloquently and Shakespearian: “All the world’s a stage and all the men and women merely players”. Or, to put it more crudely and Donnie Darkonian: “We are losing these kids to apathy”. Cause what is radio music if not a reflection of today’s overly globalised society? Remember what the wise man said: There ain’t a lesson we can learn from the ostensibly lost. You gotta make a choice. Either stay in the spotlights and without soul or step out of it and feel whole. After all, aren’t we all just a bunch of weirdos on a quest to belong? On a quest to self-express “the real deal”,  however weird you may find it to be. Party over here, I’ll be over there. Because on this particular stage, I’d rather be humanely Weird and Real, than plastically wrapped up just for You, pretending Life is “no big deal”.

Director of MV: Rob Shaw (Bent Image Lab)