Human being with white-collar job: “Let’s start the day with 4 hours of cognitively stressful work, followed by some issues of responsibility, and then go share some personal stories in all tranquillity over there by the coffee machine.”
Society: “Skill should rewarded. Let’s pay them a lot.”
Human being with blue-collar job: “Let’s start the day by physically exhausting ourselves for at least 8 hours in a row, all the while receiving humiliating treatment from people with a white-collar job, and then go share some personal stories in our free time.”
Society: “Anyone can lift stuff and be nice. Let’s pay them barely.”
“Warning: the following content is graphic in nature (…). Viewer discretion is advised.” This kind of comment really makes you wonder why they never put such a warning on, eh, I dunno, almost any kind of mainstream pop music video out there. Take, for example, that one vid in which that stripped down pop star lets herself go all-in in front of the camera guy, staging some scene of everyday life at the local supermarket (if your brain is now frantically considering which video I might be referring to, well then, point made). But what is “graphic” really in this case? The violence, or the female body? She don’t believe in shooting stars. Of course not. Who would. In today’s patriarchy. But she believe in shoes and cars. Of course. Who wouldn’t. In today’s consumerism society. That’s right. Let that sink in (patriarchy + consumerism = ?). Take a woman. Any woman really. Bombard that beautiful brain with perfect degenerating body pictures of the imperfect body her brain lives in. Brainstorm it with highusd products made in China. Mix it up a bit. Rolls out: material girl with an insecurity level from here ’til Tokio. So yeah, when you finally get the guy, you know what you wanna do with it. Bury it. Stripped-down obviously. How else to get across the point? – ‘Like my body, do you? Well, I got a present for you’: a small lesson I’m teaching you with a tiny “graphical” component to it. So yeah. Use those eyes. Use those eyes like you’ve never used ’em before! Then, let me blind you. Bury you (muhahahhahhah!); so that I, too, can reclaim what is rightfully mine. Flashing – lights. Talk about a fairytale gone wrong.
Director of MV: Kanye West & Spike Jonze
This is my wedding night. So it would seem. Now, you can think as you wish, but this is some very good acting for a child her age. And the singer’s voice fits the actress perfectly. The big eyebrows, the gap between her teeth, the innocent eyes: All things typically associated with kids her age. But look at her skin: Rather European, isn’t it? Interesting… Off she goes with her parents. To the guy with the black hat. The muzzle she’s wearing is by the way the perfect symbol for girls having to go through this type of thing. Watch any documentary about child marriages in India and you’ll instantly know what is implied here. You’re the bride, but never the star. The bride, but never in control. As she walks away from her parents, another important detail: Her mother wearing the exact same muzzle. It reminds me of that time I asked my father if, this time, we could go to a women-friendly country during the holidays, to which he shockingly replied: “You have got be kidding me! You’ve just excluded three fourths of the world.” Ah yes, the eternal Trump or Clinton-issue. Go for the guy who isn’t really suited for the job, or for the person who is perhaps a bit more suited, but doesn’t have a penis? Hmm… Tricky. Oh shit. I just made this a political issue, didn’t I? And a not so funny one too. Cause some things aren’t funny.
Director of MV: Emma Freeman