Revival of the comic book-like 2D animation video: director Sébastien Bellaval does it marginally eloquently. Best part of a music video? When visual movement fits the audio. Like in this video, when Tarzan and his monkey are jumping from cord to cord. Or a bit later in the vid, when that spider is playing its piano chord to chord. It’s really quite amazing how a beat can come to life when accompanied by the right rhythmic picture. And the living is easy, and the living is easy, and the living is easy. These audio lyrics indeed match the visuals perfectly. Because what does the audience see? An uncivilised human being, a.k.a. an animal, is being chased, captured, caged, and ready to be eaten. And other animals of all sorts entering a similar fate. Ah yes, survival of the fittest animal. That’s what the jungle is all about. And it is really quite a jungle out there, whether “civilised” or not. Because you don’t fool me. Human language may have fooled you. It may have fooled an entire human race into so-called “civilisation”, and all its subsequent “human complexity”, think bureaucracy, but in the end life is really just what it always was: a jungle, with one very simple rule. Survival of the fittest. Conquer the most good-looking young female. Spread the bestest of seeds. Get the best-trained legs. Cause being able to pinpoint the exact right time to run from a situation is a most precious skill. And so basically life is indeed totally easy. That is, if you also have the right mindset. So take your depression elsewhere, my friend. And let me get back to what really matters: survival.
Director of this Music Video: Sébastien Bellaval
You treat me bad, you make me weep and more, … you drive me mad. That’s what my girlfriend says. And apparently she knows this place couples go to. It’s a place somewhere underground called a “fight club”. And couples go there for couple therapy. They punch each other with words in the comfort of a supporting crowd. It’s supposedly a way to release any tension built up over your relationship. The ultimate test to really, actually, test the strength of any true, loving relationship. You treat me baaaaad. Is what she’s implying, looking at me, screaming. I’m completely overwhelmed. Looking around at the crowd, this very, very, intensely in-sane crowd. What are we doing here? Why did we come to this place? What started with a punch in the soul, finished with a punch in the head. We shouldn’t have come here. Her words keep hitting me from all sides, though. Apparently I’m a dirty rat who can’t keep any promises. I’ve always been a loser, and I’ll stay that way until I step up my game. She looks immensely beautiful and sad. I’ll be gone by tomorrow – no more pain, no more sorrow. That’s what she says. And the final straw. I drag her out of the place. That stupid couple’s therapy place, where no one ever learned that the Other isn’t an extension of your own identity, but rather just someone you felt mentally attracted to – someone of which you decided in an instant they might be worth passing this difficult whole life experience thing with. Maybe that is why my famous best friend is always single. Not knowing how to lovingly treat himself, let alone another. On our way out through the exit door, we pass another couple, coming in. This time it’s the guy who persuaded the girl. Fools.
Director of music video: Stéphane Marchetti (and produced by Playprod)
Short story inspired by the music video of the song “Betty” by Degiheugi.
There’s something really fulfilling about acting as a day job. It can temporarily fool you that you too are worth something, worth some loving. Cause I too need someone to hold me, kiss me, on and on, just because of the package that I am. Cause it’s interesting how many guys stay stuck on your face. I long to be loved because of my quirks, my silliness and my inner, most delightful flaws. Not because of my looks. I long to be treated like a normal human being. But when you’re beautiful that is, sadly, not how it goes. They fall in love with your beauty, and you’re indeed left feeling bored and, well, simply ignored. Because being beautiful (or rich or famous) is actually very much a cause for an almost hidden depression. It is an obstacle in any true human connection. You can see it in their eyes. Some actors’s eyes drift away from your eyes to that which is below. And suddenly they’ve lost the ability to behave naturally. And you’re standing there. Looking at them. Thinking “not this shit again”. They don’t really see you when you’re beautiful. They see a collection of values attached to beauty. Innocence, honesty, loyalty, kindness. But guess what. I’m none of these. And really anyone can fall for a beautiful face. The secret though is to fall for a beautiful mind. But maybe this is just how my cards were dealt. Lovable on the outside, unlovable on the In. And that discovery is e-xactly why I went into acting.
Director of this music video: Dano Cerny
Of all the weird dance moves people can have, Ratatat may have picked the weirdest ones and somehow decided it would be cool to fill a video with it. And while watching this I gotta say: if modern-day people weren’t so afraid to look weird and actually danced while partying, our parties nowadays would definitely be much livelier or at least much more smartphoneless. I’ve never really got it, the smartphone-party. Going to a party without fully using the power your body’s capable of. Using the rhythm that it is naturally attracted to. No, instead, let’s make sure we bring our best make-up, highly new tech phone and selfieface so that, tomorrow, any social media will show that I was at a party last night without looking like crap (and I tell you what: people who don’t look like crap at a party picture are obviously not enjoying themselves really well). But no. Parties aren’t for crazy wacko dancing no more. It’s really just about trying to look socially okay and possibly get laid.
Director of Music Video: Produced by Perfect Branch; 4000 drawings by E.VAX (Ratatat)
This music video right here is probably the best cry out there for couples just getting to know each other, or just starting to be vulnerable around each other.
You say you don’t need to be a gentleman to me. Which is fine. It’s even a compliment really. Because honestly, we all know I can handle my own. But what you get in return is: Brutal honesty. Try getting through thàt.
Believe me when I say we shouldn’t go back to the same place. Cause one can’t return to the state in which one was before. That’s simply not how it works. I mean, look at the evolution theory. There’s literally no turning back.
Lay down your blade. Why would I? I will lay down my blade. Will you, though?
How can I trust that you’ll do as you say? That you will, as you claim, “lay down your blade”? How can I, yes, trust you? It kinda reminds you of that cliché online meme which goes something like this:
(statement) “I love you”
(reply) “Do you have evidence to support your statement?”.
One friend of mine once replied to this all but true meme: “Yes. Hugs!”. And then he started frantically hugging me. Which is something I don’t regularly allow for.
But I guess some people just don’t get it.
Director of MV: Joy Wellboy
Life. It can push you down definitively. When you know you’ve lost that certain support that used to always back you up when times got rough. That certain emotional affirmation you never truly seem to be able to produce by yourself. Because somewhere, somehow, you only give value to what others think.
You won’t catch me when I fall. Yes, maybe that realisation does it all. Maybe that’s when you realise that any outer emotional backup is really just one giant illusion. Why is it we always need others (other minds outside of our own) to feel that we are worth something? To feel that we add at least some value to the world? To feel, why yes, arisen?
“Life comes with Ups and Downs”, they say. That moment when you’ve just dealt with one very terrible Down, but you start feeling the time is ripe for another Up again. Cause though life can put you down definitively, it makes it more difficult when you start to see life as a sequence of 9 lives, or 9 phases. One life gone? Time for the second one! Cause Time is the so-called “healer of all Downs”, and any Down is really just a reason to rise again.
And maybe a life filled with 9 lives, 9 “Ups” if you will, is indeed enough to compensate for whatever fate may await. And I’ve always thought life was much more interesting if it comes in stages, rather than one straight line.
And 9 lives is one life worth living for. And anyway, curiosity, courage and consistency are things that shouldn’t come from someone outside of me, but instead from within me. Maybe that message is why Bob Dylan let her sample his tune for free.
Director of this music Video: Kevin Godley
There’s something really mesmerising with music videos that tell a story that is, in truth, a metaphor for something else. Specifically if it is a metaphor for a specific kind of feeling, like restlessness or the feeling of being lost or, worse, trapped. Usually I am rather sceptic of any music video made by Chinese Man. Because even though this French producer has got an awful good taste in aesthetically beautiful movie making, his videos somehow always seem to be missing a clear meaningful message, like they’ve been made by a directing genius who is too creative for his own good.
This video, however, totally hits the mark. Perhaps it is just me, perhaps I had just found myself in the right emotional mood to watch it, but I do have to say: I felt truly emotionally moved by the story in this video. And to explain my feeling, you’ll need some translation of the French lyrics or quotes taken from the Jin-Roh anime movie.
C’est toujours comme ça dans les contes pour enfants. Chaque fois c’est le loupe qui est le méchant. Which would translate to: “It’s always like that in children’s stories. Each time it is the wolf who is the bad guy”.
A quote that is interestingly separated in two pieces and interrupted by a verse line taken from NAS’s rap song “One Love“: I need the time alone to relax my dome, no phone, … . One could only guess what this line is doing in there.
Ce n’est pas un être humain que tu trahis. Which would translate to: “It is never a human being that you have betrayed.”
Now, you watch that video and you put the pieces together. Cause this time he’s really done it. Chinese Man’s samples combined with Classical, Dubstep and Drum ‘n Bass vibes turn this whole almost instrumental song completely upside down. And the video turns the song into a full-blown children’s story totally worthy of the next Music Video Award. Specifically the chase of a human being and its wolf counterpart are a total enrichment of the viewer’s own deeper inner life. I’d be genuinely surprised if this video has not surpassed a million YouTube views by the end of 2018.
Directors of this Music Video:
Chinese Man Records & Vincent Cappello and Matthieu Di Stefano (Zé Mateo) of JustLikeWow! Productions
The road is kinda bumpy. I’m feeling the cold under my shoes, and inside. The icecold wind is all around me, and raging from within, and it is fucking freezing. I’m in Switzerland on a bumpy road, filled with rotten concrete, amidst the never-ending snow. The land is covered in white and the pen in my hand, shivering above the piece of paper in my other hand, black. The colour of this plastic writing tool is in strong contrast with the bleak reality surrounding it. I was at a conference yesterday. It talked about success, not failure, being scary. They made us do an exercise. If we could kindly close our eyes and envision what, to us, success looked like? I saw a home; a place where I could be myself, where I could peacefully retreat, while holding a pen in my hand. About a year ago, I once entered such a home. And my stay there was of great significance. For, when I went away, I had not noticed that I had hidden my heart in a corner of that house. And none of its inhabitants, none of the people occupying that place, have realised I left it there. And that it is still there. And now I realise that I was so close to success then, yet so unaware of it. I long to feel that kind of success again. And to write all kinds of life stories in great detail. But I can’t. I cannot. Because the door to any writing seems of little significance when my heart is not even part of the entrance.
As with all my short stories, the underlying meaning becomes stronger after having watched the music video, so feel free to watch it below.
Director of Music Video: Peter Graf
When he talks, love sounds come out (or so it would seem). But here’s the thing: a simple statement contains a ton of information apart from the words themselves. Even when words of love are soft-spoken and seemingly full of love, there are all these other layers. Layers that psychics, or lunatics, call “reading between the lines”. Cause we all know that even the most lovely words of all – “I love you” – can often mean nothing.
When your soft-spoken words sound like machines in my ear.
When he speaks, love sounds come out. And he may think they mean anything, but not necessarily so. Some love stories down the road, you’ve come to learn that words are merely words. Unless there is courage involved. But often there is none. Maybe because of the situation, or because of him, or maybe because of you. But whatever the reason may be, in the end all these love sounds still just feel like … machinery. Stuff you’re supposed to say, or you’re supposed to feel.
When your soft-spoken words sound like machines in my ear.
But the truth is that one can never feel complete, unless you dare to listen to the most painful words of all. And that, dare I say, is where true love comes into play.
Director of this Music Video: Derrick Belcham
These days milk is really no special product. Anyone can get it and, let’s face it, everyone is using. How else to face the daily 9 to 5 reality of today’s so-called “market efficiency”? How else to stay hyper-productive during the work day? Even the milk makers themselves need it to do their job efficiently. Because pure, tasty, qualitatively good milk requires strict product processing.
And you can’t have any of the supply chain girls stealing it either. This is why they have to perform nakedly. After all, one must obey the number one law of any capitalist product: Never Trust thy Employee. And the second, equally as important law: Honour thy Consumer (as expressed by the clone Sonmi-451 in the movie “Cloud Atlas”).
This baby’s got a temper, you’ll never tame her.
Now this line right here is pretty interesting, cause what does it refer to? Could refer to anything really … Option number one: The Consumer (for one can never have enough milk). Option number two: The milk itself or, more specifically, the crazy cow who made it. We like rohypnol. But I guess all products have an expiration date. So maybe it’s not milk that is the future but, rather, rohypnol. Because, really, what better way to deal with capitalism than a forget-me pill? This baby’s got a temper, you’ll never tame her. Or, no, wait. Maybe the line actually refers to option number three: Capitalism itself. That sounds awful.
Please hit me a new line. Or a shot of milk.
Director of this Music Video: Traktor