“Warning: the following content is graphic in nature (…). Viewer discretion is advised.” This kind of comment really makes you wonder why they never put such a warning on, eh, I dunno, almost any kind of mainstream pop music video out there. Take, for example, that one vid in which that stripped down pop star lets herself go all-in in front of the camera guy, staging some scene of everyday life at the local supermarket (if your brain is now frantically considering which video I might be referring to, well then, point made). But what is “graphic” really in this case? The violence, or the female body? She don’t believe in shooting stars. Of course not. Who would. In today’s patriarchy. But she believe in shoes and cars. Of course. Who wouldn’t. In today’s consumerism society. That’s right. Let that sink in (patriarchy + consumerism = ?). Take a woman. Any woman really. Bombard that beautiful brain with perfect degenerating body pictures of the imperfect body her brain lives in. Brainstorm it with highusd products made in China. Mix it up a bit. Rolls out: material girl with an insecurity level from here ’til Tokio. So yeah, when you finally get the guy, you know what you wanna do with it. Bury it. Stripped-down obviously. How else to get across the point? – ‘Like my body, do you? Well, I got a present for you’: a small lesson I’m teaching you with a tiny “graphical” component to it. So yeah. Use those eyes. Use those eyes like you’ve never used ’em before! Then, let me blind you. Bury you (muhahahhahhah!); so that I, too, can reclaim what is rightfully mine. Flashing – lights. Talk about a fairytale gone wrong.
Director of MV: Kanye West & Spike Jonze